The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells by Robert W. Bly

The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells

Robert W. Bly

496 pages paperback 1985

7 editions

nonfiction business informative slow-paced
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The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small bu...

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