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592 pages • missing pub info (view editions)
ISBN/UID: 9780190857134
Format: Paperback
Language: English
Publisher: Oxford University Press, USA
Edition Pub Date: Not specified
Description
Consumer Behavior and Insights presents a new approach to teaching consumer behavior. Authors Diane M. Phillips, Isabelle Szmigin, and Maria Piacentini move beyond traditional psychological learning to acknowledge more holistic perspectives of con...
Community Reviews
Content Warnings
592 pages • missing pub info (view editions)
ISBN/UID: 9780190857134
Format: Paperback
Language: English
Publisher: Oxford University Press, USA
Edition Pub Date: Not specified
Description
Consumer Behavior and Insights presents a new approach to teaching consumer behavior. Authors Diane M. Phillips, Isabelle Szmigin, and Maria Piacentini move beyond traditional psychological learning to acknowledge more holistic perspectives of con...
Community Reviews
Content Warnings