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151 pages • missing pub info (view editions)
ISBN/UID: 9780415605601
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 08 February 2013
Description
As the events management field expands as an area of study, there is a need to move beyond the business and marketing-driven approaches which dominate the literature towards a more advanced conceptual analysis and understanding of events from a so...
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151 pages • missing pub info (view editions)
ISBN/UID: 9780415605601
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 08 February 2013
Description
As the events management field expands as an area of study, there is a need to move beyond the business and marketing-driven approaches which dominate the literature towards a more advanced conceptual analysis and understanding of events from a so...