Digital Sport Marketing: Concepts, Cases and Conversations by Paul Blakey, Alan Seymour

Digital Sport Marketing: Concepts, Cases and Conversations

Paul Blakey, Alan Seymour

248 pages missing pub info (view editions)

nonfiction business economics sports medium-paced
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Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on ...

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