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276 pages • missing pub info (view editions)
ISBN/UID: 9781442241244
Format: Hardcover
Language: English
Publisher: Rowman & Littlefield Publishers
Edition Pub Date: 30 January 2015
Description
The fifth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising's effects on American character and culture. Berger explains how advertising works by employing a ps...
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276 pages • missing pub info (view editions)
ISBN/UID: 9781442241244
Format: Hardcover
Language: English
Publisher: Rowman & Littlefield Publishers
Edition Pub Date: 30 January 2015
Description
The fifth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising's effects on American character and culture. Berger explains how advertising works by employing a ps...