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576 pages • 4 editions
ISBN/UID: 9781071851647
Format: Not specified
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
Successful social marketing holds the power to change the world. Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotl...
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576 pages
ISBN/UID: 9781071851647
Format: Not specified
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
Successful social marketing holds the power to change the world. Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotl...