Social Marketing: Behavior Change for Good by Nancy R. Lee
Social Marketing: Behavior Change for Good

Nancy R. Lee

Social Marketing: Behavior Change for Good

Nancy R. Lee

576 pages

4 editions

nonfiction business politics challenging informative medium-paced
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Successful social marketing holds the power to change the world. Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotl...

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