Under the Radar by Richard Kirshenbaum, Jonathan Bond

256 pages 1997

1 edition

nonfiction business psychology informative inspiring lighthearted slow-paced
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They advertised soft drinks on fruit and underwear on sidewalks. They employed Ed Koch to bring Snapple to the American heartland. They even used Imelda Marcos to sell Kenneth Cole shoes. Advertising innovators Jon Bond and Richard Kirshenbaum hav...

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