Relationship Marketing by Merlin Stone, Neil Woodcock
Relationship Marketing

Merlin Stone, Neil Woodcock

Relationship Marketing

Merlin Stone, Neil Woodcock

missing page info Add in missing page information first pub 1998 (view editions)

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Description

Packed with practical advice and detailed with case examples and handy tips, this book shows how the theory of farming a rewarding relationship between supplier and customer can be put into practice. It describes how to both win and retain customers.

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