Social Marketing and Advertising in the Age of Social Media by Lukas Parker, Linda Brennan

Social Marketing and Advertising in the Age of Social Media

Lukas Parker, Linda Brennan

180 pages missing pub info (view editions)

nonfiction
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Reviewing and analysing the most relevant concepts, theories and strategies related to the field, this timely book reveals what makes for strong social marketing and social advertising campaigns. With a comprehensive understanding of social advert...

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