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Book Information
206 pages • hardcover • 1 edition
ISBN/UID: 9781936572366
Format: Hardcover
Language: English
Publisher: Cerebellum Press
Edition Pub Date: 15 Oct 2017
Description
In Strategic Brand Management (2nd Edition), Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern University, lays out a systematic approach to understanding the key principles of building enduring...
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Content Warnings
206 pages • hardcover
ISBN/UID: 9781936572366
Format: Hardcover
Language: English
Publisher: Cerebellum Press
Edition Pub Date: 15 Oct 2017
Description
In Strategic Brand Management (2nd Edition), Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern University, lays out a systematic approach to understanding the key principles of building enduring...
Community Reviews
Content Warnings