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Book Information
172 pages • paperback • 1 edition
ISBN/UID: 9780749463250
Format: Paperback
Language: English
Publisher: Kogan Page
Edition Pub Date: 15 Apr 2012
Description
A new tool for marketers and brand managers, co-creation is fast becoming a recognized and effective way to drive business growth and enhance and protect brand reputation. Brand Together shows how to involve all stakeholders - employees, clients a...
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172 pages • paperback
ISBN/UID: 9780749463250
Format: Paperback
Language: English
Publisher: Kogan Page
Edition Pub Date: 15 Apr 2012
Description
A new tool for marketers and brand managers, co-creation is fast becoming a recognized and effective way to drive business growth and enhance and protect brand reputation. Brand Together shows how to involve all stakeholders - employees, clients a...