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Book Information
304 pages • digital • first pub 2019 • 5 editions
ISBN/UID: None
Format: Digital
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
The battle between Mattel, the makers of the iconic Barbie doll, and MGA, the company that created the Bratz dolls, was not just a war over best-selling toys, but a war over who owns ideas.
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304 pages • digital • 2019
ISBN/UID: None
Format: Digital
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
The battle between Mattel, the makers of the iconic Barbie doll, and MGA, the company that created the Bratz dolls, was not just a war over best-selling toys, but a war over who owns ideas.