Marketing the Group Practice: Practical Methods for the Health Care Practitioner by William Winston

Marketing the Group Practice: Practical Methods for the Health Care Practitioner

Health Marketing Quarterly

William Winston

120 pages • missing pub info (view editions)

nonfiction business health medium-paced
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Description

A practical guide for providers and administrators in the health industry, this stimulating volume explains how to effectively use a variety of marketing practices such as advertising, public relations, fund raising, and "word of mouth" from satis...

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