Take a photo of a barcode or cover
Read With Others
Book Information
100 pages • paperback • 1 edition
ISBN/UID: 9786138918516
Format: Paperback
Language: English
Publisher: Scholars' Press
Edition Pub Date: 25 Nov 2019
Description
Brand extensions refer to use an established brand name in new product or product categories and are extensively applied as a marketing strategy. Brand extension success factors vary according to cultures. Consumers' attitude towards extensions is...
Community Reviews
Content Warnings
100 pages • paperback
ISBN/UID: 9786138918516
Format: Paperback
Language: English
Publisher: Scholars' Press
Edition Pub Date: 25 Nov 2019
Description
Brand extensions refer to use an established brand name in new product or product categories and are extensively applied as a marketing strategy. Brand extension success factors vary according to cultures. Consumers' attitude towards extensions is...
Community Reviews
Content Warnings