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Book Information
288 pages • hardcover • 2 editions
ISBN/UID: 9780415577090
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 01 Jan 2021
Description
Just like any other sector of contemporary business, sport has been transformed by the advent of digital media. In this ground-breaking text, Allan Edwards and Simon Chadwick examine the impact that e-marketing techniques are having on sport busin...
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Content Warnings
288 pages • hardcover
ISBN/UID: 9780415577090
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 01 Jan 2021
Description
Just like any other sector of contemporary business, sport has been transformed by the advent of digital media. In this ground-breaking text, Allan Edwards and Simon Chadwick examine the impact that e-marketing techniques are having on sport busin...
Community Reviews
Content Warnings