Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks by Tim Calkins

Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks

Tim Calkins

304 pages • first pub 2012 (view editions)

business informative medium-paced
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The EMM Marketing Book of the Year, 2013Anyone with a successful business can be certain of one thing: competitors are looking for opportunities to attack. As a result, defending a business is a critical task for business leaders. Indeed, a good d...

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