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296 pages • first pub 2011 (view editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
Why would a 30-year advertising verteran claim that most advertising is a waste of money?Note: This is the first edition of the award-winning, best selling book on branding. See the updated version StoryBranding 2.0, published in March 2014, as th...
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296 pages • first pub 2011 (view editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
Why would a 30-year advertising verteran claim that most advertising is a waste of money?Note: This is the first edition of the award-winning, best selling book on branding. See the updated version StoryBranding 2.0, published in March 2014, as th...
Community Reviews
Content Warnings