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Book Information
224 pages • paperback • first pub 2013 • 5 editions
ISBN/UID: 9781422189887
Format: Paperback
Language: English
Publisher: Harvard Business Review Press
Edition Pub Date: 02 Apr 2013
Description
Stop pushing products--and start cultivating relationships with the right customers.If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've combed through hundreds of articles in the Harvard Busines...
Community Reviews
Content Warnings
224 pages • paperback • 2013
ISBN/UID: 9781422189887
Format: Paperback
Language: English
Publisher: Harvard Business Review Press
Edition Pub Date: 02 Apr 2013
Description
Stop pushing products--and start cultivating relationships with the right customers.If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've combed through hundreds of articles in the Harvard Busines...
Community Reviews
Content Warnings