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624 pages • missing pub info (view editions)
ISBN/UID: 9780134129945
Format: Paperback
Language: English
Publisher: Pearson
Edition Pub Date: 07 January 2016
Description
Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global busi...
Community Reviews
Content Warnings
624 pages • missing pub info (view editions)
ISBN/UID: 9780134129945
Format: Paperback
Language: English
Publisher: Pearson
Edition Pub Date: 07 January 2016
Description
Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global busi...
Community Reviews
Content Warnings