Marketing: Real People Real Choices by Michael R. Solomon, Michael R. Solomon, Greg W. Marshall
Marketing: Real People Real Choices

Michael R. Solomon, Michael R. Solomon, Greg W. Marshall

Marketing: Real People Real Choices

Michael R. Solomon, Michael R. Solomon, Greg W. Marshall

600 pages 1996

1 edition

nonfiction business informative slow-paced
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This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace. It introduces marketing from the perspective of real people making...

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