Framing the Debate: Famous Presidential Speeches and How Progressives Can Use Them to Change the Conversation (and Win Elections) by George Lakoff, Jeffrey Feldman

Framing the Debate: Famous Presidential Speeches and How Progressives Can Use Them to Change the Conversation (and Win Elections)

George Lakoff, Jeffrey Feldman

200 pages • first pub 2007 (view editions)

nonfiction politics challenging informative medium-paced
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“Frames are mental structures that shape the way we see the world. . . . When you hear a word, its frame is activated in your brain. . . . In politics our frames shape our social policies. . . . Because language activates frames, new language is r...

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