Pushing Cool: Big Tobacco, Racial Marketing, and the Untold Story of the Menthol Cigarette by Keith Wailoo
Pushing Cool: Big Tobacco, Racial Marketing, and the Untold Story of the Menthol Cigarette

Keith Wailoo

Pushing Cool: Big Tobacco, Racial Marketing, and the Untold Story of the Menthol Cigarette

Keith Wailoo

392 pages hardcover 2021

3 editions

challenging informative medium-paced
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Spanning a century, Pushing Cool reveals how the twin deceptions of health and Black affinity for menthol were crafted--and how the industry's disturbingly powerful narrative has endured to this day. Police put Eric Garner in a fatal chokehold fo...

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