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Book Information
240 pages • paperback • 2 editions
ISBN/UID: 9780415903530
Format: Paperback
Language: English
Publisher: Routledge
Edition Pub Date: 12 Dec 1990
Description
This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers w...
Community Reviews
Content Warnings
240 pages • paperback
ISBN/UID: 9780415903530
Format: Paperback
Language: English
Publisher: Routledge
Edition Pub Date: 12 Dec 1990
Description
This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers w...
Community Reviews
Content Warnings