The User's Journey: Storymapping Products That People Love by Donna Lichaw

The User's Journey: Storymapping Products That People Love

Donna Lichaw

160 pages 2016

2 editions

nonfiction business design informative slow-paced
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Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for a...

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