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256 pages • hardcover • first pub 2016 • 5 editions
ISBN/UID: 9781119240860
Format: Hardcover
Language: English
Publisher: Wiley
Edition Pub Date: 02 May 2016
Description
Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation--measured in dollars and cents--is a very hard target to hit. ...
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256 pages • hardcover • 2016
ISBN/UID: 9781119240860
Format: Hardcover
Language: English
Publisher: Wiley
Edition Pub Date: 02 May 2016
Description
Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation--measured in dollars and cents--is a very hard target to hit. ...