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Book Information
384 pages • paperback • first pub 2019 • 32 editions
ISBN/UID: None
Format: Paperback
Language: English
Publisher: Ebury Publishing
Edition Pub Date: Not specified
Description
In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic on his mission to turn us all into idea alchemists. He shows how economists, businesses and governments have got it all wrong: we are ...
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Content Warnings
384 pages • paperback • 2019
ISBN/UID: None
Format: Paperback
Language: English
Publisher: Ebury Publishing
Edition Pub Date: Not specified
Description
In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic on his mission to turn us all into idea alchemists. He shows how economists, businesses and governments have got it all wrong: we are ...