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Book Information
368 pages • digital • first pub 1999 • 7 editions user-added
ISBN/UID: 9781633697980
Format: Digital
Language: English
Publisher: Harvard Business Review Press
Edition Pub Date: 10 Dec 2009
Description
You are what you charge for. And if you're competing solely on the basis of price, then you've been commoditized, offering little or no true differentiation. What would your customers really value? Better yet, for what would they pay a premium? Ex...
Community Reviews
Content Warnings
368 pages • digital • 1999
ISBN/UID: 9781633697980
Format: Digital
Language: English
Publisher: Harvard Business Review Press
Edition Pub Date: 10 Dec 2009
user-added
Description
You are what you charge for. And if you're competing solely on the basis of price, then you've been commoditized, offering little or no true differentiation. What would your customers really value? Better yet, for what would they pay a premium? Ex...
Community Reviews
Content Warnings