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240 pages • hardcover • 1 edition
ISBN/UID: 9781119037316
Format: Hardcover
Language: English
Publisher: Wiley
Edition Pub Date: 09 Feb 2015
Description
Customer Loyalty Isn't Enough--Grow Your Share of Wallet The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harva...
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240 pages • hardcover
ISBN/UID: 9781119037316
Format: Hardcover
Language: English
Publisher: Wiley
Edition Pub Date: 09 Feb 2015
Description
Customer Loyalty Isn't Enough--Grow Your Share of Wallet The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harva...