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Book Information
490 pages • paperback • first pub 2000 • 56 editions
ISBN/UID: 9780002559195
Format: Paperback
Language: English
Publisher: Flamingo
Edition Pub Date: 17 Jan 2000
Description
Starting with the brand's birth as a means of bringing soul to mass marketing, Klein follows in the logo's wake and notes its increasing capacity for making the product subservient. Beyond this the core argument is the now uneasy struggle between ...
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Content Warnings
490 pages • paperback • 2000
ISBN/UID: 9780002559195
Format: Paperback
Language: English
Publisher: Flamingo
Edition Pub Date: 17 Jan 2000
Description
Starting with the brand's birth as a means of bringing soul to mass marketing, Klein follows in the logo's wake and notes its increasing capacity for making the product subservient. Beyond this the core argument is the now uneasy struggle between ...