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400 pages • missing pub info (view editions)
ISBN/UID: 9780809231584
Format: Paperback
Language: English
Publisher: McGraw-Hill Education
Edition Pub Date: 22 May 1998
Description
"Crandall's book is sound and spectacular. Sound because his ideas are based on fundamental marketing principles. Spectacular because he has assembled in one book more helpful marketing ideas than one can use in a lifetime." -- Al Ries, author Foc...
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Content Warnings
400 pages • missing pub info (view editions)
ISBN/UID: 9780809231584
Format: Paperback
Language: English
Publisher: McGraw-Hill Education
Edition Pub Date: 22 May 1998
Description
"Crandall's book is sound and spectacular. Sound because his ideas are based on fundamental marketing principles. Spectacular because he has assembled in one book more helpful marketing ideas than one can use in a lifetime." -- Al Ries, author Foc...
Community Reviews
Content Warnings