The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It by Edward Lebar, John Gerzema
The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It
—
Edward Lebar, John Gerzema
Add cover

The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It

Edward Lebar, John Gerzema

missing page info Add in missing page information • first pub 2008 (view editions)

informative slow-paced
Powered by AI (Beta)
Loading...

Description

Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from...

Read more

Community Reviews

Loading...

Content Warnings

Loading...