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—
Edward Lebar, John Gerzema
missing page info • first pub 2008 (view editions)
ISBN/UID: 9780470449394
Format: Not specified
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from...
Community Reviews
Content Warnings
—
Edward Lebar, John Gerzema
missing page info • first pub 2008 (view editions)
ISBN/UID: 9780470449394
Format: Not specified
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from...
Community Reviews
Content Warnings