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191 pages • first pub 2014 (view editions)
ISBN/UID: 9781433121760
Format: Hardcover
Language: English
Publisher: Peter Lang Us
Edition Pub Date: Not specified
Description
Tweening the Girl challenges the argument that the tween market began in the mid-1990s. It was actually during the 1980s that young girls were given the label tweens and were heralded by marketers, and subsequently the news media, as one of cap...
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191 pages • first pub 2014 (view editions)
ISBN/UID: 9781433121760
Format: Hardcover
Language: English
Publisher: Peter Lang Us
Edition Pub Date: Not specified
Description
Tweening the Girl challenges the argument that the tween market began in the mid-1990s. It was actually during the 1980s that young girls were given the label tweens and were heralded by marketers, and subsequently the news media, as one of cap...