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Book Information
292 pages • hardcover • 2 editions
ISBN/UID: 9781138944206
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 17 Apr 2017
Description
Modern approaches to public relations cluster into three camps along a continuum: conflict-oriented egoism, e.g. forms of contingency theory that focus almost exclusively on the wellbeing of an entity; redressed egoism, e.g. subsidies to redress P...
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292 pages • hardcover
ISBN/UID: 9781138944206
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 17 Apr 2017
Description
Modern approaches to public relations cluster into three camps along a continuum: conflict-oriented egoism, e.g. forms of contingency theory that focus almost exclusively on the wellbeing of an entity; redressed egoism, e.g. subsidies to redress P...