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Book Information
404 pages • hardcover • 13 editions
ISBN/UID: 9781405102544
Format: Hardcover
Language: English
Publisher: Wiley-Blackwell
Edition Pub Date: 30 Jun 2006
Description
This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy. The implicati...
Community Reviews
Content Warnings
404 pages • hardcover
ISBN/UID: 9781405102544
Format: Hardcover
Language: English
Publisher: Wiley-Blackwell
Edition Pub Date: 30 Jun 2006
Description
This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy. The implicati...
Community Reviews
Content Warnings