The New PR: An Insider's Guide to Changing the Face of Public Relations by Phil Hall

The New PR: An Insider's Guide to Changing the Face of Public Relations

Phil Hall

missing page info Add in missing page information first pub 2007 (view editions)

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Everyone's heard of public relations, but what exactly is it? Even among PR professionals, there's no real consensus. New technologies, new media, and new corporate thinking have caused even more confusion. The New PR: An Insider's Guide to Changi...

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