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Book Information
780 pages • paperback • 3 editions
ISBN/UID: 9781107641426
Format: Paperback
Language: English
Publisher: Cambridge University Press
Edition Pub Date: 01 Jun 2018
Description
Why do consumers make the purchases they do, and which ones make them truly happy? Why are consumers willing to spend huge sums of money to appear high status? This handbook addresses these key questions and many more. It provides a comprehensive ...
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Content Warnings
780 pages • paperback
ISBN/UID: 9781107641426
Format: Paperback
Language: English
Publisher: Cambridge University Press
Edition Pub Date: 01 Jun 2018
Description
Why do consumers make the purchases they do, and which ones make them truly happy? Why are consumers willing to spend huge sums of money to appear high status? This handbook addresses these key questions and many more. It provides a comprehensive ...
Community Reviews
Content Warnings