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Book Information
184 pages • hardcover • 4 editions
ISBN/UID: 9781138695993
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 10 Aug 2017
Description
Social marketing is a discipline unfamiliar to many policymakers, often confused with the more frequently applied and studied fields of social media, behavioral economics, or social change. Social marketing is a growing field and methodology, howe...
Community Reviews
Content Warnings
184 pages • hardcover
ISBN/UID: 9781138695993
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 10 Aug 2017
Description
Social marketing is a discipline unfamiliar to many policymakers, often confused with the more frequently applied and studied fields of social media, behavioral economics, or social change. Social marketing is a growing field and methodology, howe...
Community Reviews
Content Warnings