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Book Information
387 pages • hardcover • first pub 2010 • 3 editions
ISBN/UID: 9780199587407
Format: Hardcover
Language: English
Publisher: OUP Oxford
Edition Pub Date: 07 Dec 2010
Description
How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's? Conventional models of strategy and innovation simply don't work. The most influential ideas on innovation are shaped by th...
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Content Warnings
387 pages • hardcover • 2010
ISBN/UID: 9780199587407
Format: Hardcover
Language: English
Publisher: OUP Oxford
Edition Pub Date: 07 Dec 2010
Description
How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's? Conventional models of strategy and innovation simply don't work. The most influential ideas on innovation are shaped by th...
Community Reviews
Content Warnings