Business of Culture: Strategic Perspectives on Entertainment and Media by Theresa K. Lant, Joseph Lampel

Business of Culture: Strategic Perspectives on Entertainment and Media

Theresa K. Lant, Joseph Lampel

344 pages first pub 2005 (view editions)

informative medium-paced
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The business of culture is the business of designing, producing, distributing, and marketing cultural products. Even though it gives employment to millions, and is the main business of many large and small organizations, it is an area that is rare...

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