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262 pages • first pub 2006 (view editions)
ISBN/UID: 9780321413659
Format: Paperback
Language: English
Publisher: Peachpit Press
Edition Pub Date: Not specified
Description
Companies constantly present technological developments-new materials, new mechanisms, and new ways to enhance existing products and services. Yet these seldom lead to truly new ideas. Why? Humans are all born with creative instincts, but in the i...
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262 pages • first pub 2006 (view editions)
ISBN/UID: 9780321413659
Format: Paperback
Language: English
Publisher: Peachpit Press
Edition Pub Date: Not specified
Description
Companies constantly present technological developments-new materials, new mechanisms, and new ways to enhance existing products and services. Yet these seldom lead to truly new ideas. Why? Humans are all born with creative instincts, but in the i...