The Power of Simplicity: A Management Guide to Cutting Through the Nonsense & Doing Things Right by Steve Rivkin, Jack Trout

The Power of Simplicity: A Management Guide to Cutting Through the Nonsense & Doing Things Right

Steve Rivkin, Jack Trout

205 pages • first pub 1998 (view editions)

nonfiction business self help informative medium-paced
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In sports, when things go wrong, the best coaches say. "go back to the basics". Renowned marketing expert Jack Trout has a similar message for managers who are struggling to keep up with today's everchanging business climate: "Keep it Simple". Tro...

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