How can Lidl create a customer experience by implementation of new services and creation of a new shopping atmosphere in the age of digitalisation? by Nicole Urban

How can Lidl create a customer experience by implementation of new services and creation of a new shopping atmosphere in the age of digitalisation?

Nicole Urban

20 pages • missing pub info (view editions)

nonfiction business economics
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Seminar paper from the year 2019 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,4, Hochschule Ruhr West, language: English, abstract: There has been a competition between food retailers for years. Due to the i...

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