The Decisive Moment: How the Brain Makes Up Its Mind by Jonah Lehrer

The Decisive Moment: How the Brain Makes Up Its Mind

Jonah Lehrer

294 pages • first pub 2009 (view editions)

nonfiction business psychology science informative reflective medium-paced
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Since Plato, philosophers have described the decision-making process as either rational or emotional- we carefully deliberate or we 'blink' and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscienc...

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