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Book Information
401 pages • paperback • 1 edition
ISBN/UID: 9780131879324
Format: Paperback
Language: English
Publisher: Pearson
Edition Pub Date: 01 Mar 2008
Description
This book emphasizes how the future manager can use strategic management of innovation and technology to enhance firm performance. KEY TOPICS: This book covers the evolution of technology, meeting consumer needs, capturing values generated from ...
Community Reviews
Content Warnings
401 pages • paperback
ISBN/UID: 9780131879324
Format: Paperback
Language: English
Publisher: Pearson
Edition Pub Date: 01 Mar 2008
Description
This book emphasizes how the future manager can use strategic management of innovation and technology to enhance firm performance. KEY TOPICS: This book covers the evolution of technology, meeting consumer needs, capturing values generated from ...
Community Reviews
Content Warnings