Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks by T. Calkins

Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks

T. Calkins

294 pages • first pub 2012 (view editions)

business informative medium-paced
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Description

Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and ...

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