Good Works!: Marketing and Corporate Initiatives That Build a Better World...and the Bottom Line by Philip Kotler, Nancy Lee, David Hessekiel

Good Works!: Marketing and Corporate Initiatives That Build a Better World...and the Bottom Line

Philip Kotler, Nancy Lee, David Hessekiel

288 pages • first pub 2012 (view editions)

nonfiction business informative medium-paced
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Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable a...

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