Children as Consumers: A Psychological Analysis of the Young People's Market by Barrie Gunter, Adrian Furnham

International Social Psychology

Children as Consumers: A Psychological Analysis of the Young People's Market

Barrie Gunter, Adrian Furnham

224 pages paperback

1 edition

nonfiction business psychology informative reflective medium-paced
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The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children p...

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