Predatory Marketing by Robert L. Shook, C. Britt Beemer
Predatory Marketing

Robert L. Shook, C. Britt Beemer

Predatory Marketing

Robert L. Shook, C. Britt Beemer

304 pages first pub 1997 (view editions)

nonfiction business challenging informative medium-paced
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What do shoppers dislike most about shopping? What's the most common reason customers are turned off by ads? Which recent technology ranks highest as a consumer pet peeve? As founder and chairman of America's Research Group, Britt Beemer has spent...

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