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The Elements of Copywriting: The Essential Guide to Creating Copy that Gets the Results You Want by Gary Blake, Robert W. Bly
The Elements of Copywriting: The Essential Guide to Creating Copy that Gets the Results You Want

Gary Blake, Robert W. Bly

The Elements of Copywriting: The Essential Guide to Creating Copy that Gets the Results You Want

Gary Blake, Robert W. Bly

192 pages paperback 1997

1 edition

nonfiction informative medium-paced
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Description

In the tradition of The Elements of Style, here is a concise handbook of the principles and practice of writing effective ads, brochures, and every other type of copy intended to persuade. It covers writing headlines and body copy as well as incre...

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