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362 pages • missing pub info (view editions)
ISBN/UID: 9780367867423
Format: Paperback
Language: English
Publisher: Routledge
Edition Pub Date: 14 December 2019
Description
The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international market...
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Content Warnings
362 pages • missing pub info (view editions)
ISBN/UID: 9780367867423
Format: Paperback
Language: English
Publisher: Routledge
Edition Pub Date: 14 December 2019
Description
The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international market...
Community Reviews
Content Warnings